Post by account_disabled on Dec 12, 2023 8:50:12 GMT
Featured snippets will continue to evolve, and examples like this show how important it is to understand the entire picture of search results. When is it not worth it? Another interesting case since 2017 is branded search, or as Google more likely calls it, dominant intent search. This is the company's While the number one result holds a solid spot, the number two result drops all the way down to Pixel. Notice that the position has a search box and six full site links below it, taking up a lot of space. Even the brand’s ads have links to the website.
Below is a local pack, results, results from brand accounts, heavily branded image C Level Contact List results, and then a product optimization carousel (which results in more searches). There are only a total of traditional organic search results on this page, website, company page, company channel, Wikipedia page about the company, and news articles about the company's bankruptcy in 2016. It's not just a question of vertical position There really isn't much point in trying to compete on this search unless you're a mattress company.
They essentially own the first page, which is something we're seeing more and more frequently for searches with clear dominant intent (i.e. the majority of searchers are looking for a specific entity). What is a search marketer to do? Search is changing, and change can certainly be scary. There's no doubt that 2019 is very different from 2019 in some ways, and traditional organic results are just a small part of the bigger picture.
Below is a local pack, results, results from brand accounts, heavily branded image C Level Contact List results, and then a product optimization carousel (which results in more searches). There are only a total of traditional organic search results on this page, website, company page, company channel, Wikipedia page about the company, and news articles about the company's bankruptcy in 2016. It's not just a question of vertical position There really isn't much point in trying to compete on this search unless you're a mattress company.
They essentially own the first page, which is something we're seeing more and more frequently for searches with clear dominant intent (i.e. the majority of searchers are looking for a specific entity). What is a search marketer to do? Search is changing, and change can certainly be scary. There's no doubt that 2019 is very different from 2019 in some ways, and traditional organic results are just a small part of the bigger picture.