Post by account_disabled on Feb 28, 2024 5:53:36 GMT
This allows you to concretely focus on what impact the team's actions can have on the customer's life in the various phases of the customer journey. But we may need to group Epics into Themes (which is closer to a roadmap of programs rather than projects), until we arrive at the Vision. Agile Marketing Strategy The strategy in Agile Marketing At this point it has been understood how much Agile Management relies on strategy and vision to be successful. To better understand this concept I use the metaphor of the bicycle. Think of Sprints as the spinning motion of the wheels on a bicycle. With each revolution of the wheels, the bicycle moves forward. The strategy indicates the direction thanks to the use of the handlebars. The pedaling (the execution, as the production of deliverables during the various Sprints) and the orientation of the handlebars (strategy) work together to reach a precise destination vision.
Sprints therefore do not create the strategy but offer flexibility in execution Paraguay Phone Number and allow you to receive real feedback to react to changes. So how does strategy drive objectives in agile methodology? By indicating the priorities of user stories in the backlog Thanks to the use of user stories that describe who, what and how the activities are being carried out in the various sprints, the whole team is able to understand the strategy behind the priorities. With sprint reviews which are a recurring opportunity for the "marketing owner" and all stakeholders to evaluate the results through the lens of strategic objectives Innovation and Agile Marketing In AgileMarketing, flexibility means having the ability to test new ideas in order to innovate. In this area, one of the most important concepts "stolen" from the world of software development is the notion of MVP. I can already see some of you making the parallel with the famous award of Most Valuable Player of the NBA but I have to give you a disappointment.
MVP we mean the Minimum Viable Product , that is, to look at it through the eyes of Marketing, the smallest form of product/service that the company thinks might be of interest to its target. It is usually used to test hypotheses regarding the interaction that the target may have with the proposed product/service. By Minimum we mean that generally little time, money and professional activity must be invested to test the hypotheses. The important thing is to launch the product on the market as soon as possible to gather feedback. However, this does not mean that the product should not be Viable and that it cannot be used. When designing an MVP it is useful to ask yourself the following questions: What are the hypotheses we are testing with this MVP? What metrics do we need to verify the success of this experiment? What value does the MVP offer to the relevant target audience? Does the quality of the MVP reflect the value of our brand? In practice, agile allows us to test solutions while reducing the cost of error. When you use the right resources, the cost of error is limited.
Sprints therefore do not create the strategy but offer flexibility in execution Paraguay Phone Number and allow you to receive real feedback to react to changes. So how does strategy drive objectives in agile methodology? By indicating the priorities of user stories in the backlog Thanks to the use of user stories that describe who, what and how the activities are being carried out in the various sprints, the whole team is able to understand the strategy behind the priorities. With sprint reviews which are a recurring opportunity for the "marketing owner" and all stakeholders to evaluate the results through the lens of strategic objectives Innovation and Agile Marketing In AgileMarketing, flexibility means having the ability to test new ideas in order to innovate. In this area, one of the most important concepts "stolen" from the world of software development is the notion of MVP. I can already see some of you making the parallel with the famous award of Most Valuable Player of the NBA but I have to give you a disappointment.
MVP we mean the Minimum Viable Product , that is, to look at it through the eyes of Marketing, the smallest form of product/service that the company thinks might be of interest to its target. It is usually used to test hypotheses regarding the interaction that the target may have with the proposed product/service. By Minimum we mean that generally little time, money and professional activity must be invested to test the hypotheses. The important thing is to launch the product on the market as soon as possible to gather feedback. However, this does not mean that the product should not be Viable and that it cannot be used. When designing an MVP it is useful to ask yourself the following questions: What are the hypotheses we are testing with this MVP? What metrics do we need to verify the success of this experiment? What value does the MVP offer to the relevant target audience? Does the quality of the MVP reflect the value of our brand? In practice, agile allows us to test solutions while reducing the cost of error. When you use the right resources, the cost of error is limited.